Go Purple is a month-long appeal in aid of Domestic Violence Awareness Month. Purple is a colour worn by early women’s rights activists and today it is an important colour for campaigners against domestic abuse and violence against women and girls.
As a society, we have to remove the stigma around domestic violence. We need to make domestic violence an issue that we can talk about openly so that victims and survivors won’t feel judged for experiencing abuse, and can come forward to get help. Together, we can help individuals, communities and businesses understand how they can take action to promote safety, respect and equality to end domestic violence.
Domestic abuse remains at epidemic levels, with 2 women a week being killed by a former or current partner. Domestic violence happens in every community and affects people of all ages. While most victims are women and girls, domestic violence affects men and boys too. The impacts of domestic violence affect individuals, families, communities, and society as a whole. But prevention is possible.
Black Country Women’s Aid supported over 9000 women, children and men last year who had experienced abuse and violence. Our refuges offered a safe place to stay, our advocates and counsellors helped people to get back on their feet, cope with trauma and look towards a safer future.
Survivors often come into refuge with nothing but the clothes they are wearing. While they stay in refuge, they are supported to make a housing application, so they can start a brand new life. A safer life. But they often leave refuge with very little money and move into an empty house. This means no beds, no sofa, no cooker or fridge. No curtains or carpet or cutlery or towels. It takes more money to make a house a home.
This year’s Go Purple fundraising will go towards our Crisis Fund, which we use to help women and children when they leave our refuges.
With your help, they can:
With your donation, they can have the new beginning they deserve.
Whether you do a sponsored walk, a purple clothes day at work, bake and sell cupcakes, we are very excited to see all the creative ways you get involved with Go Purple.
*Make it extra fun by encouraging friends, family members, colleagues and community members to show their support by Going Purple too.
You can make a donation via our Go Purple fundraising page here: virginmoneygiving.com/fund/GoPurple
This year’s Go Purple has been sponsored by HomeServe, who have also kindly designed the official Go Purple 2021 poster, and the Promote Your Event Go Purple poster, which is available for download below.